My Work: Strategies & Tactics
Content strategy
Consulted for a STEAM after-school program provider to refine its storytelling vision, messaging, and communications strategy, with the goal of more effectively capturing and sharing program impact in 2026-2027.
Provided a clear, repeatable approach for the nonprofit to ensure its visuals and messaging align with on-brand content pillars and advance partner/donor relations.
Content strategy
Developed a full package of research and recommendations as part of the University of Washington's "Strategic Content" continuing education course in 2024.
The plan provides the authors' client with budget-conscious guidance for developing and implementing content to attract and inspire an audience of animal-rescue supporters in the New York metro area.
Multimedia content writing
Collaborated with company communicators, marketers, creative vendors and partners to develop cohesive narratives about company artifacts. The content populated an interactive exhibit of current and future space-exploration innovations.
Gateway opened to the visitor center's 1.5 million annual guests in 2022.
Web content design
Gladius product page and sell sheet (PDF)
Created robust destinations for an electronic warfare solution's paid and owned campaigns by producing a new web page and rewriting the companion sell sheet in 2025.
Simplified the source materials' complex terminology while collaborating with subject matter experts to ensure accuracy, brand alignment, SEO/GEO, and relevance to the target audience.
Web content design
Teamed with user experience, design and program experts throughout 2021-2022 to conceive, create and publish content that increased key stakeholder and public awareness of NASA's Artemis I mission and the company's role in the mission's Space Launch System rocket program.
The website continued to be updated and shared in support of Artemis II, with mission launch on April 1, 2026.
Multimedia content writing
Created a multimedia PowerPoint presentation and talking points for a Boeing program director to discuss evolutionary space technologies as part of Space Center Houston's live Thought Leader Series.
Supported event promotion and sharing via multiple channels in 2021 to reach key stakeholders.
My Work: Writing
Wrote Tresha Lacaux profile and managed team's creation of other employee stories.
Profiled two Indigenous Canadians benefiting from company's educational commitments.
Highlighted International Space Station's scientific capabilities and company's areas of support.
Interviewed retinal surgeon about her company-supported work with NASA to study vision loss in space.
Congratulated Uzbekistan Airways on the country's 100th year of aviation (PDF page 20).
Outlined company's partnership with India in the growth of the country's air cargo industry.
Highlighted an employee's geographic and career mobility.
Explained company's role in CubeSat development and deployment.
Celebrated teammates' contributions to successful moon mission.
Connected 60-year-old speech with the United States' current space ambitions.
Simplified overview of moon mission's technical achievements.
Described company's and employees' support for Ukraine relief efforts.